Denys Kaplunov gathers the rules of writing advertising copy into what he calls the copywriter's magic suitcase: not dogma but devices tested in his own practice.
Key highlights:
- Devices from practice rather than copywriting theory
- Develops an ear for text rather than handing out templates
- A revised second edition
- For adult readers
Neurocopywriting 2.0
20.90€
Delivery across Spain
100% secure payment
Delivery and collection
- Sent by courier service
- Free collection in the shop
- Free delivery on orders over 49.00€
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