Between what we want and what we do there is a gulf. B. J. Fogg, a behaviour researcher at Stanford, comes at it from the other side: instead of fighting old habits, make new ones so tiny that no resistance arises.
Key highlights:
- A method in which a new habit starts with a thirty-second action
- Ukrainian-language edition
- The author runs Stanford University's Behavior Design Lab
- A method tested on tens of thousands of participants
Tiny Habits: The Small Changes That Change Everything
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